Clusterzap provides a platform for you to manage anything from a simple webinar /all the way to a large scale conference, at scale with minimal rework.
Events/webinars/Live demonstrations provide opportunity to connect with prospects and customers. Events will get better response through series of digital marketing campaigns whether it's live in-person or online. clusterzap marketing platform provides the easy way of developing and managing the events digitally. This will help us to track and increase the response rate of every activity.
With clusterzap, events are easy and completely flexible to manage. With clusterzap, you can easily:
- Connect to popular third-party technologies such as Adobe® Connect, Cisco WebEx®, Citrix GoToWebinar®, ON24 and ReadyTalk etc.
- Configure an event, including emails, forms and landing pages, to minimize efforts for future events.
- Analyze the performance of the event with our analytics integration.
Social media campaigns can be run by our one click publishing feature. We can use the portal/micro site/landing pages for multiple purposes which can be further used as social media page/share designs. Further integrations in social marketing such as referral campaigns, social polls, social media publishing, intelligent social sharing, analytics, etc can be achieved with the same
Drag and drop builder can be further expanded to run the surveys to get the customer feedback whether it’s a new product launch or running the campaign for relationship building. We have provided additional add on buttons to further enhance our platform to provide unique experience for conducting surveys.
clusterzap can be integrated with any of the survey tools available in the market if they have to do in-depth analysis of the customer data. These data will be integrated with our platform to provide integrated analytics representing in our dashboard.
We have landing pages, micro sites, online advertisements and question that arises is how we capture the customer data. Whenever the campaigns are launched, there is a click that happens from the customer’s side, we may have to capture all his contact details which will help us to enter into the next stage of the sales cycle. Raw data will be converted as lead at this time. All our campaigns must be integrated with sophisticated customer information capturing form to fetch their data.
Clusterzap has been integrated with Form builder with drag and drop facility. All the contacts such as name, company, email, mobile number etc is already in the platform and can been when they start building the forms. Customers have to just drag and drop the respective fields relevant to them as per their targeted campaigns bridging the gap to convert the leads. All the leads will be captured inside the system and campaign performance can be evaluated accordingly.
Customers are able to develop attractive dynamic web portal, landing pages, microsites, and email templates easily with clusterzap platform. It makes it easier to run the campaign if we have option to integrated customer’s data within the platform. clusterzap Contact Management just provides that!
All the customers contact details can be added either individually or a group through this option. Customers can segment their database as per their requirement which will be helpful in running the campaign. Every time a sale happens or lead is converted into the next stage, same can be added as a separate list. Customer relationship and loyalty can be built through running the targeted campaigns accordingly. Multiple such groups can be created and the campaigns can be planned to drive top of the funnel traffic to the website
With Clusterzap’s Analytics, you can optimize your advertising spend by analyzing content effectiveness. Once your customer clicks the advertisement that is publish in any media, its conversion depends on how well you have developed the landing page in the micro site. Learn which content works best per target segment or industry and then leverage that content for paid and social media campaigns. Identify relevant organizations and industries driven by your campaigns from LinkedIn, Twitter, Facebook, Google AdWords and more. Use Clusterzap Real-Time customization to check which ads and ad networks are actually bringing you the most qualified leads, not just the quantity of clicks
Expectation of any organization /sales team will be get more leads out of the marketing activities. Lead generation describes the marketing process of capturing interest in a product or service for the purpose of developing sales pipeline. It has been undergoing substantial changes in recent years due to the rise of new online and social techniques in this new era of digital world.
With clusterzap’s lead generation capabilities, you can:
- Drive top-of-funnel traffic with outbound lead generation programs including events, content, search, email and more
- Convert traffic into leads using dynamic landing pages and progressive forms
- Develop raw inquiries into sales-ready leads via relevant, Customized lead nurturing campaigns